How to acquire customers and then market, sell, and deliver your products online with a single platform

Are you trying to start a new business or scale an existing one?
Do you struggle to acquire customers or pay too much for advertising without getting desired result?
Do you need an all-in-one platform to acquire customers and then market, sell, and deliver your products online?

Finding the perfect marketing tool is tough. There are so many parts to consider. How easy it is to use, features, and of course price. GetResponse is one of the best marketing tools around and is very popular. It is a tried-and-trusted email marketing platform that is over 20 years old. It is designed to make email marketing easy, helping businesses more effectively acquire customers. You can easily acquire and convert leads into customers —without any coding knowledge or experience.

GetResponse is used in campaigns for:
Collecting leads
Building email lists
Sending and automating emails
Selling products, and much more

Using Getresponse, you can create leads with signup forms, landing pages, and webinars. You send newsletters, automated emails, and create Facebook ads. Track everything with analytics and reporting. You can also create websites and sales funnels.

GetResponse offers pre-built templates so you can create the content you want with ease. The experience feels simple with the drag and drop editor. You choose an element (like text, video, button, image, form) and drag it onto your content.

It offers a free forever plan for up to 500 contacts, which is one of the only few platforms that offers a free forever plan. Its paid plan is competitively priced and better than many of its leading competitors, making it one of the most affordable email marketing platforms out there.

Do I need an email marketing tool like GetResponse?

The simple answer is ‘yes’. In today’s digital world, email marketing is still the best form of marketing. Social media is still okay, but you can easily lose your account with a simple violation and thereby lose all your customers. Email gives you a form of persistent ownership of your customers or subscribers and a cheaper way to communicate with them.

With GetResponse, you choose from pre-built email templates to quickly design any email you like. Alongside newsletters, you create automation workflows which save time and allows you to communicate with customers regularly.

Does GetResponse offer more than email marketing?

GetResponse is loaded with features including marketing automation, website creation, SMS marketing, analytics tools. You can run Facebook and Google ads. GetResponse integrates with other software like Content Management Systems, CRM, apps, and eCommerce Platforms. Integration is one of the most seen eCommerce trends.

GetResponse features

Create forms and pop-ups to collect leads

Your leads are the backbone of email marketing. So it’s important to have forms on your websites that invite people to sign up with your mailing lists.

You can easily create forms by logging into your GetResponse app and selecting ‘Popops and forms. You can customize the look and feel of forms with text, images, and CTAs to design eye-catching forms.

Send emails to inform, update and sell

GetResponse offers a drag and drop builder with easy customization. Choose from 120+ email templates to realize different marketing goals.

You can create newsletters to send updates and grow your blog. To automatically welcome new customers or subscribers, you use autoresponders.

Use abandoned cart recovery templates to create emails to inform customers to complete their sales. The email creator offers drag and drop functionality to add images, videos, text, buttons, links and products.

The design process is simple. When you’re happy with your creation, Getresponse lets you schedule to send to your desired list.

To keep track and watch how your emails perform, you can turn on GetResponse click-tracking and google analytics tracking.

Create landing pages and inspire action

Landing pages are your best friend when you want your customers to take action. You can use GetResponse landing pages templates to get people to sign-up, buy, or visit links you want.

You can create A/B variants of your landing pages from the beginning, to test which is performing better. You create as many variants as you want, along with forms and thank-you pages.

Create automation workflows and save time

Getresponse marketing automation is one of their advanced features. You can build automation workflows to engage and guide your customers every step of the journey. You can use pre-built workflow or easily build your own.

The ability to send automated emails to all new subscribers and nurture them with relevant offers can save you time and let you concentrate on other areas of your business. Automation can help you sell more with less effort.

Getresponse make it easy to trigger automated email campaigns to your website visitors who left without converting, like sending abandoned cart emails to encourage visitors to finish their purchases or to automatically recommend products based on customer’s purchase history.

GetResponse automation works with triggers and conditions. When a customer fulfills a condition, an action gets triggered. For example, an email that triggers after someone fills a form. Or trigger to send a birthday email on their birthday. Nothing feels better than an email with perfect timing.

Automated emails feel more timely, personalized, and relevant. This feature in itself makes GetResponse a powerful tool.

Use funnel builder and automate marketing

As marketers, we love visualizing our customer’s journeys. Wouldn’t it be great if you could do that from the same software you’re using for your marketing goals?

GetResponse offers a visual funnel builder. A funnel is another way to describe all the steps in a marketing campaign – forms, emails, SMS, landing pages, etc. The whole funnel-building process is guided. You get suggestions of what to do at each step and don’t forget anything. GetResponse for instance tells you not to forget a thank you page and offers a thank you page template. It’s a great feature!

Who is GetResponse best for?

Being in the industry for over 20+ years, GetResponse has customers from all industries and company sizes. GetResponse is particularly attractive to customers in these categories:

1. Entrepreneurs
   Getresponse is perfect for Entrepreneur who need to get a lot done, save time, and automate things.
   The automation features help one-man businesses run their email marketing on auto-pilot. The best part for entrepreneurs is that GetResponse costs less than many of its leading competitors.
   
2. Small to medium businesses
   A small business prefers online marketing tools that are easy and quick to add to its operations.
   Compare to enterprise-level marketing tools, GetResponse offers similar functionality but is cheaper and easier to use.
   Not to forget that GetResponse offers hundreds of templates that are relevant to growing businesses. Choosing GetResponse becomes a no-brainer. It makes it easy to grow your business.
   
3. eCommerce businesses
   If you’re an online store owner. GetResponse may come as a blessing to you. You use GetResponse to attract visitors, drive traffic, get customer information, send product emails, discount emails, welcome customers, and create online ads to reach new audiences.
   
   Using GetResponse will let you do most of your marketing with a single tool. How convenient is that?

GetResponse pricing & plans

GetResponse comes with 3 plans for smaller businesses: Email Marketing, Marketing Automation, and eCommerce Marketing. MAX is their enterprise plans with more advanced marketing features and dedicated support. Pricing is based on the size of your email list. You have unlimited monthly email send with every plan.

How to get started

Signup for a free account and try all features available in the paid plans free of charge for 30 days. You don’t need credit card to signup.

After 30 days, you will default to the forever free plan which includes:
Email marketing
Website builder
500 contacts in your list
Contact forms
Sign up pages

All plans, including the free Getresponse version, come with customer support, live chat, integrations, subdomains, unlimited monthly email sending.

Conclusion

Now you know a lot about what GetResponse is, the importance of email marketing and how GetResponse is a good choice for entrepreneurs, small business owners and eCommerce.

GetResponse is perfect for anyone who want serious results with email and marketing automation. Automation can help you sell more with less effort.

Click here to Signup for a GetResponse Free Trial